New Toyota Specials
New Toyota Specials
Current offers on new Toyota models, in one place
Toyota's incentive programs run on the manufacturer's calendar, not ours — rebates, rates and lease programs turn over on their own schedule and don't always land the same way in every region. What you see here reflects what our Illinois, Indiana and Wisconsin stores actually have on the ground right now. Start with the inventory, then let a product specialist sort out which program the vehicle qualifies for.
New Toyota Specials
Browse Toyota specials by body style
Same current Toyota offers, sorted by the kind of vehicle you're actually shopping for.
What a Toyota special is actually made of
"Special" is a catch-all word. In practice, an offer on a new Toyota is built from a handful of separate programs that can be combined in some cases and are mutually exclusive in others. Knowing which is which is most of the work — and it's the part our people do with you before anything gets signed.
- Manufacturer rebates
- Cash the manufacturer puts toward the deal, applied at signing and tied to a specific model year and build. It reduces what you pay for the vehicle rather than changing how the vehicle is financed, and it can usually be used whether you pay cash, finance elsewhere, or lease.
- Special finance rates
- Reduced rates offered through the manufacturer's lending arm on approved credit, generally limited to certain term lengths and certain vehicles. Taking the rate often means giving up the rebate. We'll price it both ways so you can see which one costs less over the term you actually want.
- Lease programs
- Built from a residual value and a money factor the manufacturer publishes, plus the mileage allowance you choose. Lease support varies by trim and by region, so two similar vehicles on the same lot can lease very differently.
- Loyalty, conquest, military and college programs
- These often stack on top of a public offer, but every one of them requires documented eligibility — proof of service, a diploma or enrollment record, or a current registration or lease statement in your name. Bring the paperwork with you and the program applies at signing instead of after the fact.
- Availability
- Programs apply to vehicles in stock, and allocation isn't identical across our Illinois, Indiana and Wisconsin rooftops. Some offers are limited to particular trims, particular builds, or units still in transit. If the vehicle you want is at another store in the group, we can usually arrange it.
Program terms, eligibility requirements and availability are set by the manufacturer and the lending source, not by the dealership, and are subject to change. Offers vary by vehicle and by location and may not be combinable. See a product specialist at your Rohrman store for the details that apply to a specific vehicle.
Financing and your trade
Most of the numbers people worry about get settled before they ever step into the showroom. Get your credit application in ahead of time, run a payment on your own terms, and find out what your current vehicle is worth — equity in a trade changes the math on a new-vehicle offer more often than people expect.
Ask a store what's running right now
Our rooftops across Illinois, Indiana and Wisconsin each carry their own inventory and their own allocation. Pick the store closest to you, or send us the vehicle you have in mind and we'll tell you which programs it qualifies for and what it takes to be eligible.